Something a Coat Rack Would Say

Seriously though, it IS something a coat rack would say. I asked my coat rack.

Also, last week’s question that I posed about future print editions still stands. Continue with the plan of doing six separate 60 page books, or wait until all of the strips are ready and release one big print book with everything? Leave a comment, send me an email, tweet me – whatever, but let me know what you’d prefer!


Christine Bennett, better known as Purple Pony Art, is Employee of the Week! She has early access to Hell, Inc. Volume 3: “Team-building Exercise” and you can, too, by supporting Hell, Inc. on Patreon! There are also a little over a thousand pages of other comics available to Patrons, which is a lot. BOOM math’d.

It’s also very helpful to vote for Hell, Inc. on Top Webcomics, because that’s where the majority of new readers discover the comic. More votes = more visibility from being higher on the list. Click the banner below to vote (you can do it daily!)

Next Week: It’s only awkward if you know what’s going on. Read it early on Patreon!

The Mediocre-est Laid Plans

This strip is one I look forward to converting to Webtoon format in *checks calendar* at minimum 6 months from now. There are some jokes that are perfect for the infinite scroll format of Webtoon, and ones that involve waiting a long time for something are at the top of that list.


Cindy Gauthier is Employee of the Week, and can help fulfill all of your COVID-related mask needs. If you want to get your comics needs handled, support Hell, Inc. on Patreon, where you’ll get a digital copy of the aforementioned “Team-building Exercise” book (which includes a book-exclusive short story) as well as over 1000 pages of other comics!

You can also vote for Hell, Inc. on Top Webcomics, which is the number one source of new readers for the comic. Votes early in the month (for example, this week) are super valuable as the rankings reset at the beginning of the month. You can vote once per day, so click on the banner below to get voting!

Next Week: The great bad chair reverse-heist finally begins and sure is something. Read it early on Patreon!

Chair Crimes

I don’t know why, but I really like the device of having things written on sticky notes that function as their own panel. I also like using very dramatic shadows for something very stupid, like chair crimes. CHAIR CRIMES.


Robbie Dorman, host of The Simpsons Show podcast, is Employee of the Week. If you like Hell, Inc. you probably also like The Simpsons, because that’s pretty foundational to my sense of humour and how I write jokes, so you should listen to The Simpsons Show. If you like Hell, Inc. you probably also want to be Employee of the Week and help Hell, Inc. continue existing by supporting Hell, Inc. on Patreon. All new patrons are receiving a digital copy of Hell, Inc. Volume 3: Team-building Exercise, as well as access to a Dropbox folder with over 1000 pages of digital comics!

You can also vote for Hell, Inc. on Top Webcomics, which is a great way to help boost the comic’s visibility and bring in new readers. Click on the banner below to vote!

Next Week: I love it when a plan comes together. This isn’t one of those times, though. Read it early on Patreon!

Nuclear Fishin’

It took me a really long time to decide what Steve was going to be talking about when he said “I know that (blank) exists. I don’t know how it works.” That was supposed to be the punchline at the end of the strip, but nothing I was thinking of was funny enough to justify that. Eventually I realized that I needed to have Steve follow up that line with something else, and that let everything fall into place. Adding that extra panel made the dialogue feel more authentic to Steve’s character AND made it more interesting. This has been “Jeff waxes about his creative process and also about how great he is.”


Brien Aronov is this week’s Employee of the Week! If you park in his space, he’s legally allowed to replace one of your bones with a swarm of bees. If you want to be Employee of the Week and threaten your co-workers with osseous violence, support Hell, Inc. on Patreon. It’s how I make money on this thing so I can do more of it instead of spending all my time on freelance work.

Votes on Top Webcomics are worth EVEN MORE early in the month! Click on the link below to help Hell, Inc. be seen by more webcomic readers!

Next Week: A journey of learning. Go on it with Sara, and do it a week early by supporting Hell, Inc. on Patreon!

Hats, Crushers of Emotions

I think the hardest thing for me, as far as storytelling in Hell, Inc., is the way I handle Doug and Bridget’s… whatever their chemistry is. Trying to find the correct amount of subtlety when I know a whole bunch of information that the audience doesn’t, and how to convey that information mostly non-verbally, is very challenging. In general, the most difficult thing that an author does is figuring out what, of the information they have about a story, is necessary for the audience, and then how clearly that’s being presented without feeling like an info-dump.


Shout out to Employee of the Week Joe Amon! Thanks for reading, and extra thanks for helping finance this rickety operation/Satanic megacorporation. Which I think is a regular megacorporation, unless you’re using Satanic as a proper noun for the religion. If you want to be Employee of the Week, you too can help finance your favourite megacorporation. That’s me, by the way, not Amazon or Google or whatever. Patreon. Money. Me. Fuck sentences.

As always, if you can’t help out monetarily because capitalism has squeezed too much out of you, you can support Hell, Inc. by upvoting it on Top Webcomics. A large number of the new readers I get come from there, and more votes mean that more potential new readers see it. Click the banner to vote.

Next Week: Sara goes on a journey of knowledge. Find out what she learns right now by supporting Hell, Inc. on Patreon!

Nom Nom Nom

I write this after spending 10 of the last 11 days on the road doing the Calgary Comic & Entertainment Expo and Auroracon up in High Level, AB, and HOLY SHIT I’M SO TIRED. Like, I’m the kind of tired that makes it seem like being this tired is a superpower. Charles Xavier is out there looking for me to join the X-Men as “guy who is so tired he feels like he’s astral projecting into a different reality.”


Me, for still being awake to write this, and for being recruited to join the X-Men. The guinterns are complaining that they haven’t been chosen yet, but there’s still a lot of excess hay in the office that needs dealing with. If they can drive some subscriptions to the Hell, Inc. Patreon, maybe they’ll get that coveted Employee of the Week spot.

Not everyone has disposable income to help guinea pigs achieve their dreams, but you DO have the ability to click the banner below and vote for Hell, Inc. on Top Webcomics, which helps new readers find the comic. You should do that. Frequently.

Next Week: Steve’s got jokes. They’re not funny, but he’s got ’em. Find out what they are a week early by supporting the Hell, Inc. Patreon.

I Think I Broke It

I’m going to be at Calgary Expo from April 25th-27th, so if you’re also going to be there, come buy stuff. I’m going to be at table P41 in the Big 4 building, which is where all the artists are quarantined now. It’ll be the Canadian convention debut of Advanced Death Saves, which is a really cool anthology about roleplaying games that I contributed a story to. I’ve also got some new prints, and I think it’s also the first Canadian con for Hockeypocalypse Season 4: Cult of Hockey.


Ben Hamlin is Employee (and Dungeon Master) of the Week. Much like me, he is grinding it out in the world of non-famous-before-they-started internet creators, which is a way less great world. Check out his Pathfinder actual-play podcast, Cursed. It’s about pirates. Based on my listening habits, I must assume that all podcasts are either RPG actual-plays, Warhammer-related, or on the How Stuff Works network. If you want help Hell, Inc. reach Critical Role levels of success, but don’t have $11 million, consider kicking a buck or two over to the Hell, Inc. Patreon. I use that money for wild shit like “my mortgage” and “eating.”

If you want to support Hell, Inc. for free, vote for it on Top Webcomics. The comic has only been on there for a month or so, but the daily average readership has increased by like 10x. It’s ridiculous. So let’s see how high we can get that number.

Next Week: Let’s all go to the lobby, let’s all go to the lobby. Get yourself a treat on Patreon.

Are Glass Chips Not Food?

There’s a silly little callback in this strip that I love and nobody is going to notice, so I’m going to point it out. In the strip Never Stop Screaming, Bridget references Harry having left an entire goat head in the fridge. I don’t know why I remembered that when I went to draw the contents of the fridge, but I did. So now you know that. Also, if you caught that without me pointing it out, I kind of want to hear you point out all the little things you’ve noticed about the comic, because I rarely find out which things people catch and which ones they don’t.


Since his last appearance as Employee of the Week, Robbie Dorman has published a novel! Check out his novelatory debut, Conquest, available in ebook or paperback format from Amazon. The employees at Hell, Inc. are a creative bunch, I tell ya. If you want me to tell readers to buy your book, support the Hell, Inc. Patreon and finance things like “paying my mortgage” and “eating.”

If you want to support Hell, Inc. for free, vote for it on Top Webcomics. The comic has only been on there for a month or so, but the daily average readership has increased by like 10x. It’s ridiculous. So let’s see how high we can get that number.

Next Week: Don’t eat the glass. It’s glass. Read it early on Patreon!

Workin’ Hard or Hardly Workin’?

I think my favourite thing about Steve is that he gives me carte blanche to write dumb, hacky jokes and have them work within the context of the comic without seeming out of place.

Also, welcome to those of you who’ve checked out Hell, Inc. as a result of Emerald City Comic Con! I gave away a ton of bookmarks, and have seen the numbers spike pretty heavily over the course of the weekend.


Damion is Employee of the Week!  YOU could also be Employee of the Week, and if you’ve got something to plug, get your links shared with the webcomic-reading public for $2 over at the Hell, Inc. Patreon!

Next Week: Canadian standoff. Read it early on Patreon!

Fire Water

I really tried to push some colouring techniques that I don’t really use much – I tried some new brushes to make the colour transitions in Sara’s face less abrasive than my normal hard-edged Photoshop brush. I’ve pushed that further in a few new pieces that will be seeing the light of day soon. One already has! I drew the album cover for “Keyboard Warriors” by Narcotics Fueled Lesbian Orgy, which might be my favourite band name?

In other news, I’ll be at Emerald City Comic Con from March 14th-17th in Seattle, Washington. Advanced Death Saves will be out that weekend, so come grab a signed book. I’ll also be hanging out with some of the team members on the new GWAR: The Enormogantic Fail graphic novel, coming later this year.


Joey Gruszecki is the new Employee of the Week! He streams vidja games at Welcome to the company, Joey. Do YOU want to join the company, and help support Hell, Inc. so I don’t have to stress out about navigating the labyrinthine publishing industry for money? Go to Patreon and toss a few bucks in the coffer – based on my stats program, if everyone who reads the comic chipped in a buck per strip, it would cover my mortgage payment every month.

Next Week: It turns out that no, humans cannot, in fact, drink boiling water. Who knew? Patreon patrons did.